{"product_id":"lily-midi-dress-effortless-comfort","title":"Lily | Midi Dress – Effortless Elegance","description":"\u003cp data-start=\"498\" data-end=\"631\"\u003eSome dresses simply make you feel like the most confident, graceful version of yourself — from the very first moment you put them on.\u003c\/p\u003e\n\u003cp data-start=\"633\" data-end=\"1035\"\u003eThe Lily Midi Dress is exactly that feeling. The elegant navy blue fabric, adorned with delicate floral detailing, flows beautifully with every step, creating a soft, feminine silhouette that feels both effortless and refined. The relaxed fit drapes naturally over the body, while the flattering neckline and gently flowing skirt add a sense of movement and quiet elegance that is impossible to ignore.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1274\"\u003eLight, comfortable and effortlessly stylish — this is the dress you’ll reach for on sunny days, relaxed outings, or moments when you simply want to feel put-together without trying too hard. It’s easy, it’s flattering, and it just works.\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1371\"\u003eWomen of every age will love it. Women who value comfort and style will keep coming back to it.\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1428\"\u003eDelicate, effortless, and made for everyday confidence.\u003c\/p\u003e\n\u003cp data-start=\"1430\" data-end=\"1773\"\u003e✔ Elegant floral pattern on deep navy fabric — timeless, feminine and easy to wear\u003cbr data-start=\"1512\" data-end=\"1515\"\u003e✔ Relaxed, flowing fit — comfortable all day without clinging\u003cbr data-start=\"1576\" data-end=\"1579\"\u003e✔ Flattering neckline that enhances the upper body naturally\u003cbr data-start=\"1639\" data-end=\"1642\"\u003e✔ Lightweight fabric that moves beautifully with every step\u003cbr data-start=\"1701\" data-end=\"1704\"\u003e✔ Perfect for everyday wear, holidays, lunches and casual occasions\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\" data-start=\"1129\" data-end=\"1259\"\u003eSize 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16\u003c\/td\u003e\n\u003ctd\u003e42.5\u003c\/td\u003e\n\u003ctd\u003e9.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUK 18\u003c\/td\u003e\n\u003ctd\u003e44.1\u003c\/td\u003e\n\u003ctd\u003e10.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUK 18–20\u003c\/td\u003e\n\u003ctd\u003e45.7\u003c\/td\u003e\n\u003ctd\u003e10.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUK 20\u003c\/td\u003e\n\u003ctd\u003e47.2\u003c\/td\u003e\n\u003ctd\u003e10.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUK 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